Why Promotional Products Deliver the Best Return on Your Investment Dollars
By Larry Nardi President/CEO of King's Embroidery

In todays challenging economy and competitive business environment, organizations must be especially strategic and vigilant about how they invest their marketing dollars. The trick is to get the most return while minimizing downside risks, but that is a classic concept that is easier said than done.

As market wizards throughout history have repeatedly reminded us, it is important to 1) diversify, 2) buy assets with tangible underlying value, and 3) avoid those exotic investments that we do not understand or have personal experience with as a satisfied consumer. Spending money on promotional products satisfies all three of those important fundamental criteria: Investment in promotional products passes the litmus test in classic fashion because you can reap strong yields without high risk, volatility, or the need to perfectly time the constantly evolving markets. Promotional products generate both tangible and intangible results that simultaneously contribute to both your bottom line and the added value of your company's goodwill and market presence. Promotional products diversify your investment because instead of putting all your eggs in one basket - such as with a single print ad campaign - you buy into a whole range of potential branding resources by investing in a single promotional product tool.

You get, for instance, incentives for both customers and staff. You get word-of-mouth and portable advertising seen by countless people in your target demographic. You get a product that has no expiration date because it is used day-in and day-out for months and years to come. Also, your message is consistently repeated over time, in the form of your visible logo or brand seen as the product is used. You are investing only in products that you have already experienced and used in your everyday life, so there is nothing to learn or misunderstand. There is no chance that you will spend your hard-earned dollars on an esoteric, experimental scheme or marketing ploy with disappointing and costly results.

With the right promotional product, in other words, you achieve what all market gurus aspire for in a wise investment vehicle. Your investment provides you with multiple opportunities for equity appreciation at a deeply discounted price with unlimited upside potential that is predictable, manageable, and profitable over the long haul.