To Print or Embroider? That is the question (and here is an answer)

By Larry Nardi President/CEO of King's Embroidery

When ordering promotional clothing items, advertisers and marketers often puzzle over the question of which is best - embroidery or printing. While there are pros and cons to each, both have unique and distinctive qualities that lend themselves to different situations and needs. Here are some cues to help you decide which is best for you, depending upon your particular advertising ideas and marketing goals.

Embroidery not only looks rich in texture, it tends to be more durable because it is interlocked and stitched right into the weave of the fabric. That means that through repeated washings, exposure to the elements, and continual use over time an embroidered message or logo will tend to endure and hold its true color and structural integrity exceptionally well.
Embroidery may cost more than printing, but it provides a remarkable return on investment by offering a classy look and feel with long-lasting performance.

Printing has its own special advantages, however, and some of those include:
Printing - although a high impact, attractive advertising tool - is exceptionally economical and endlessly adaptable.
Printing is a superior choice, for example, when you want to create or reproduce highly detailed and complex logos or sophisticated artwork.
If you can envision it, a qualified printer can render it and offer flawless blending of unusual shapes and brilliant custom colors.

The bottom line is that both printing and embroidery offer excellent traits for adapting to your needs and helping you adopt them to suit your brand, message, and medium. Whether one is more desirable than the other will usually depend upon the situation and your budget, so don't hesitate to consult your print and embroidery professional if you are unsure of which path to take. You may be amazed out how easy it is to capture imagination and vision - and convey those ideas to capture the attention of your customers - through expert printing and embroidery.